Free SWOT analysis tool online
Generate a clear, professional SWOT in minutes. Customize quadrant labels, colors, borders, and bullet styles, then export or share.
Why this SWOT maker
AI speed, precise controls, export‑ready results.
AI‑generated draft
Describe your organization and get a solid SWOT you can refine instantly.
Quadrant labels control
Show or hide STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS with one toggle for clarity.
Color by quadrant
Assign distinct colors to each quadrant for instant readability and brand alignment.
Bullet & border styles
Choose disc, circle, square, or none; set solid, dashed, or dotted borders to match your style.
Readable layout
Adjust font size and padding for clean, scannable lists that work on any screen.
Accessible contrast
Automatic contrast checks help keep text legible for more readers.
Bring your data
Type or paste
Enter strengths, weaknesses, opportunities, and threats directly into each list.
Use AI brief
Describe your business; get an editable SWOT auto‑generated in seconds.
Spreadsheet paste
Copy items from Excel or Google Sheets and drop them into the quadrants.
Start from sample
Load example SWOT content and tweak it to fit your case.
Share and export
Export PNG
Download a crisp image for slides, docs, or reports.
Share link
Send a secure link to teammates or clients for quick review.
Embed on site
Add your SWOT to a webpage with a lightweight embed.
Version updates
Save new versions as your strategy evolves and share again.
About this SWOT tool
This AI‑powered SWOT maker helps you map strengths, weaknesses, opportunities, and threats fast. Start with an AI draft or type your own. Tune colors, bullets, borders, and spacing. Show or hide labels. Export or embed in seconds. Free to use online.
- ✓Focused, SWOT‑first editor
- ✓AI draft from a short brief
- ✓Custom colors, bullets, borders
- ✓Toggle quadrant labels
- ✓Export PNG, share link, embed
- ✓Free, no sign‑up required
Quick facts
How it works
From idea to finished SWOT in minutes.
Pick SWOT
Open the SWOT template to start with four ready quadrants and default labels.
Labels: STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS
Add your inputs
Type or paste items into each list. Reorder to prioritize what matters most.
Strengths: Strong brand; Weaknesses: High costs
Try AI assist
Write a short brief and let AI draft strengths, weaknesses, opportunities, and threats you can edit.
"We are a SaaS startup in healthcare expanding to the EU."
Style & export
Set colors, bullet style, border type, font size, and padding. Toggle quadrant labels, then export or embed.
Colors per quadrant; Border: dashed; Bullets: square
Who uses this
Purpose‑built for SWOT analysis across teams.
Investor‑ready SWOT
Clarify positioning, highlight advantages, and surface risks for pitch decks and updates.
Campaign planning
Map market forces and internal factors to guide messaging, channels, and budgets.
Roadmap alignment
Tie product priorities to strengths and opportunities while mitigating threats.
Classroom & workshops
Teach strategy with a structured, visual SWOT students can edit live.
Templates
Start with professionally designed templates
GTM SWOT Chart: SEO vs SEM Trade‑offs at a Glance
Quickly visualize strengths, weaknesses, opportunities, and threats to choose the right SEO vs SEM mix for your go‑to‑market strategy.
View All Templates
Browse the full library to find more templates tailored to your chart.
Why switch
Traditional SWOT vs AI‑powered SWOT.
Manual SWOT tools
- ✗Blank documents slow you down
- ✗Inconsistent labels and colors
- ✗Hard to format bullets and borders
- ✗Limited readability on small screens
- ✗Time‑consuming exports and sharing
AI‑powered SWOT
- ✓AI drafts a usable SWOT from a short brief
- ✓Consistent quadrant labels and colors by default
- ✓One‑click bullets, borders, font size, and padding
- ✓Responsive layout that stays legible
- ✓Fast export to PNG, link, or embed
SWOT FAQs
Is this a free SWOT analysis tool online?
Yes. You can create, customize, and export a SWOT for free in your browser. No sign‑up is required to get started.
How does the AI generate a SWOT?
Provide a short description of your business, audience, and market. The AI proposes strengths, weaknesses, opportunities, and threats, which you can add, edit, or delete before exporting.
Can I customize labels, colors, borders, and bullets?
Yes. Toggle quadrant labels, set colors per quadrant, choose disc, circle, square, or no bullets, and apply solid, dashed, or dotted borders. You can also adjust font size and padding for readability.
How do I export or share my SWOT?
Use Export to download a PNG image, copy a shareable link, or embed the chart on your site. These options make it easy to add your SWOT to slides, docs, and webpages.
Do I need design skills to use this tool?
No. The layout is pre‑structured for clarity. You focus on content while simple controls handle the look and spacing.
Inclusive by design
- ✓Clear quadrant labels for screen readers and learners
- ✓High‑contrast color guidance for readability
- ✓Adjustable font sizes for comfort
- ✓Bullets improve scanning and comprehension
- ✓Minimal visual noise for focus
Privacy and control
- •Your charts stay private until you share
- •You can delete your charts anytime
- •We don’t sell your data
- •Simple embeds you can remove at any time
- •Export locally to keep files offline
Create your SWOT now
Use the free SWOT analysis tool online to draft with AI, customize, and export in minutes.