BCG Matrix Chart Maker
Turn portfolio data into strategic clarity in minutes
Plot your products across Stars, Cash Cows, Question Marks, and Dogs quadrants. Adjust thresholds, scale bubbles by revenue, and export a polished BCG matrix instantly.
Everything You Need in a BCG Matrix Chart Maker
Purpose-built for strategic portfolio analysis — not a generic chart tool
Four Classic Quadrants
Stars, Cash Cows, Question Marks, and Dogs — each with distinct colors, icons, and labels. Fully customizable to match your brand or presentation style.
Revenue-Scaled Bubbles
Enter each product's revenue and bubble size scales automatically. Instantly communicate portfolio weight without manual resizing.
Adjustable Thresholds
Set your own market share and growth rate dividers to reflect industry-specific benchmarks rather than generic defaults.
AI Portfolio Generation
Describe your product lineup and get a fully populated BCG matrix in seconds. Edit any field to match your real data.
Custom Colors and Labels
Assign colors per quadrant, rename quadrant labels, toggle icons, and control font sizes for a polished, on-brand result.
Instant Export and Sharing
Download PNG or SVG, share via link, or embed directly on your site. No waiting, no watermarks on free exports.
Bring Your Portfolio Data
Type It In
Enter product names, market share scores, growth rates, and revenue values directly in the config panel.
Paste from Spreadsheet
Copy your product metrics from Excel or Google Sheets and paste them straight into the chart fields.
Upload CSV or Excel
Import your full portfolio dataset from a CSV or Excel file — available on Pro plans.
AI-Generated Data
Describe your portfolio in plain language and let the AI populate the BCG matrix with realistic values.
Share Your BCG Matrix Anywhere
Download PNG or SVG
Export a print-ready BCG matrix chart for slides, reports, or client decks.
Share a Link
Send a shareable URL so teammates or stakeholders can view the matrix instantly.
Embed on Your Site
Add a live BCG matrix to any webpage or blog post with a single embed code.
Use in Presentations
Drop high-quality chart images into PowerPoint, Google Slides, Keynote, or any PDF report.
About the BCG Matrix Chart Maker
The BCG matrix organizes your products by competitive strength and market momentum. MakeCharts makes it fast to build, easy to customize, and simple to share. Enter your data, set your thresholds, and export a polished matrix — no strategy software or design tools required.
- ✓Plot products across Stars, Cash Cows, Question Marks, and Dogs quadrants
- ✓Auto-scale bubble size by revenue for instant portfolio weight visualization
- ✓Adjust market share and growth thresholds to match your industry benchmarks
- ✓Color-code quadrants and toggle labels to match your brand style
- ✓Export as PNG or SVG and share via link or embed code
- ✓AI generates a full BCG matrix from a plain-language description
BCG Matrix by the Numbers
How to Make a BCG Matrix Chart
From raw data to a polished portfolio map in four simple steps
Add Your Products
Enter each product or business unit with its name, relative market share (0-100), market growth rate (%), and revenue figure.
e.g. 'Product A — 75 market share, 20% growth, $200K revenue'
Set Quadrant Thresholds
Adjust the share and growth dividers to reflect your market realities. Products re-plot instantly as you move the dividers.
e.g. Set growth threshold at 10% for a mature industry
Customize the Visual
Change quadrant colors, toggle labels and icons, adjust bubble sizes, and add a chart title to match your presentation.
e.g. Use brand colors for Stars and Cash Cows quadrants
Export and Share
Download as PNG or SVG, share via a direct link, or generate an embed code to publish the matrix on your website.
e.g. Drop the PNG into your board deck or strategy report
Who Uses Our BCG Matrix Chart Maker
From strategy consultants to MBA students — portfolio clarity for every use case
Portfolio Analysis for Client Engagements
Consultants use BCG matrices to map client product lines and surface invest, harvest, or divest decisions. Build a polished matrix in minutes — not hours in PowerPoint.
Annual Planning and Budget Allocation
Strategy and finance teams visualize business unit performance across BCG quadrants to guide capital allocation and set priorities for the planning cycle.
Product Lifecycle and Campaign Prioritization
Product managers and marketers use BCG matrices to decide which products deserve investment vs. maintenance spend — and which to phase out.
Case Studies and Strategy Coursework
MBA students and professors use BCG matrix charts for case analyses, strategy assignments, and classroom illustrations of portfolio theory.
BCG Matrix Maker vs. Manual Methods
Stop rebuilding your portfolio chart from scratch every quarter
Manual (Excel / PowerPoint)
- ✗Hours spent building the matrix from scratch each cycle
- ✗Manually resize and reposition every bubble when data changes
- ✗No automatic revenue-to-bubble-size scaling
- ✗Hard to share or embed outside the original file
- ✗Inconsistent visual quality across team members
- ✗No AI to help populate or validate quadrant placement
MakeCharts BCG Matrix Chart Maker
- ✓Complete BCG matrix chart ready in under 2 minutes
- ✓Update any metric and the chart re-plots instantly
- ✓Bubble size auto-scales to revenue with zero manual work
- ✓Share via link, PNG, SVG, or live embed code
- ✓Consistent, polished output every time — no design skills needed
- ✓AI generates a populated matrix from a plain-language description
BCG Matrix Chart Maker — Frequently Asked Questions
What is a BCG matrix chart?
A BCG matrix (Boston Consulting Group matrix) is a portfolio analysis framework that plots products or business units on a 2×2 grid. The x-axis shows relative market share; the y-axis shows market growth rate. The four quadrants are Stars (high growth, high share), Cash Cows (low growth, high share), Question Marks (high growth, low share), and Dogs (low growth, low share). It helps leaders decide where to invest, harvest, or divest.
How do I make a BCG matrix chart online?
Open the MakeCharts BCG Matrix Chart Maker, enter your product names, relative market share scores (0-100), growth rates (%), and revenue figures. Each product automatically plots in the correct quadrant. Adjust the threshold dividers to match your industry, customize colors and labels, then download or share your finished chart.
Is the BCG matrix chart maker free?
Yes. The core BCG Matrix Chart Maker is completely free — no account or credit card required. You can add unlimited products, customize all four quadrants, and download a PNG export at no cost. Pro plans unlock SVG export, CSV file upload, and additional AI generation credits.
Can I resize bubbles by revenue in the BCG matrix?
Yes. Every product has a 'Revenue / Size' input field. The chart automatically scales bubble diameters proportionally so that higher-revenue products appear larger on the matrix — making portfolio weight instantly visible without any manual resizing.
How do I set the quadrant thresholds in my BCG matrix?
In the Axis Settings panel, use the Share Threshold field to set the x-axis divider and the Growth Threshold field for the y-axis divider. Products re-plot instantly as you adjust. This lets you calibrate the matrix to your specific market rather than using a generic 50% split.
Built for Every Team and Skill Level
- ✓No design or strategy consulting experience required
- ✓Works on any device — desktop, tablet, or mobile browser
- ✓Available in 12+ languages across the full interface
- ✓Free tier gives full BCG matrix creation without signing up
- ✓Simple enough for students, powerful enough for strategy teams
Your Portfolio Data Stays Yours
- •Your product and financial data is not sold or shared with third parties
- •Shareable links are private by default — you control who sees your matrix
- •Download or delete your charts and data at any time
- •No account required to create and export a BCG matrix
- •Sensitive portfolio data never leaves your control
Build Your BCG Matrix Chart Now
Map your product portfolio in minutes — free, no sign-up needed