BCG Matrix Analysis Tool
Map your portfolio. Prioritize with confidence.
Plot every product or business unit on a BCG Matrix in seconds. See instantly which are Stars, Cash Cows, Question Marks, or Dogs — then make smarter investment decisions.
Everything You Need in a BCG Matrix Tool
Purpose-built controls for portfolio strategy — not a generic chart editor.
Four-Quadrant Layout
Stars, Cash Cows, Question Marks, and Dogs are automatically labeled and color-coded so anyone reading the chart understands the framework instantly.
Bubble Size by Revenue
Scale each product bubble by its revenue or strategic weight, adding a third dimension that shows relative importance at a glance.
Adjustable Thresholds
Move the market share and growth rate dividers to match your industry benchmarks or internal strategy criteria.
AI-Powered Generation
Describe your portfolio in plain English and the AI places each product on the matrix with realistic data you can refine immediately.
Custom Colors per Quadrant
Apply brand colors to each quadrant and individual bubbles so your matrix matches your company presentation standards.
Instant Preview
Every change — a new product, an updated growth rate, a color tweak — updates the matrix in real time so you never guess how the final output will look.
Bring Your Portfolio Data
Type It In
Enter product names, market share percentages, and growth rates directly into the form.
Paste from Spreadsheet
Copy rows from Excel or Google Sheets and paste them straight into the tool.
Upload CSV or Excel
Import a file with your full portfolio data and let the tool map it automatically (Pro).
Describe with AI
Tell the AI your industry and products in plain language and get a ready-made BCG Matrix.
Share Your BCG Matrix Anywhere
Download as PNG or SVG
Export a high-resolution image ready for slides, reports, and executive presentations.
Share a Link
Generate a shareable URL so stakeholders can view your BCG Matrix without any login.
Embed on Your Site
Paste a single embed code to display your live BCG Matrix on any webpage or dashboard.
Add to Presentations
Drop your exported matrix directly into PowerPoint, Google Slides, or Notion docs.
About This BCG Matrix Analysis Tool
MakeCharts built this BCG Matrix tool so strategy teams, product managers, and consultants can skip the spreadsheet gymnastics. Enter your data, set your thresholds, and get a boardroom-ready matrix in minutes. No design skills, no setup, no waiting.
- ✓Purpose-built BCG Matrix logic with Stars, Cash Cows, Question Marks, and Dogs
- ✓Bubble sizing by revenue adds a third strategic dimension
- ✓AI generation from plain-language portfolio descriptions
- ✓Adjustable thresholds for any industry benchmark
- ✓Export as PNG or SVG for presentations and reports
- ✓Part of MakeCharts — 30+ chart types, always free to start
BCG Matrix by the Numbers
How to Build a BCG Matrix
From raw portfolio data to a boardroom-ready chart in three steps.
Add Your Products
Enter each product or business unit with its relative market share and market growth rate. Optionally add revenue to size the bubbles.
Product A: 75% market share, 20% growth rate, $200K revenue
Set Your Thresholds
Adjust the share and growth dividers to reflect your market context. The matrix auto-classifies each item into the correct quadrant.
Growth threshold at 10%, share threshold at 50%
Customize and Export
Apply quadrant colors, toggle labels and icons, and download a PNG or SVG ready for your strategy deck or board report.
Download as SVG for a crisp, scalable executive presentation
Who Uses a BCG Matrix Analysis Tool
From startups to Fortune 500 teams — whenever portfolio prioritization matters.
Portfolio Investment Decisions
Strategy teams use the BCG Matrix to allocate R&D budget and decide which products to grow, maintain, harvest, or divest.
Roadmap Prioritization
Product managers map their feature sets or product lines to understand where to invest engineering resources and where to wind down.
Client Portfolio Analysis
Consultants build BCG Matrices to illustrate competitive positioning and justify strategic recommendations to senior stakeholders.
Business Case Studies
Students and professors use the BCG Matrix framework to analyze real companies and teach strategic management principles.
BCG Matrix Tool vs. Manual Methods
Why teams switch from spreadsheets and PowerPoint to MakeCharts.
Spreadsheets & Manual Charts
- ✗Hours spent formatting bubbles and quadrant lines in Excel
- ✗Hard to reposition items when data changes
- ✗Inconsistent colors and label placement across versions
- ✗Sharing requires sending files back and forth
- ✗No built-in BCG quadrant logic — you code it yourself
- ✗Updates require starting over or breaking formulas
MakeCharts BCG Matrix Tool
- ✓Ready BCG Matrix in under 2 minutes from any data source
- ✓Drag-and-drop threshold controls update the quadrants instantly
- ✓Consistent quadrant colors and labels applied automatically
- ✓Share via link or embed code — no file attachments needed
- ✓Built-in Stars, Cash Cows, Question Marks, and Dogs logic
- ✓Change any value and watch the matrix update in real time
BCG Matrix Analysis Tool — FAQ
What is a BCG Matrix?
The BCG Matrix (also called the Growth-Share Matrix) is a strategic framework developed by Boston Consulting Group. It plots products or business units on a 2x2 grid based on their relative market share (X-axis) and market growth rate (Y-axis). The four quadrants are Stars (high share, high growth), Cash Cows (high share, low growth), Question Marks (low share, high growth), and Dogs (low share, low growth).
How do I use this BCG Matrix analysis tool?
Add your products or business units, enter each one's relative market share and market growth rate, and optionally set a revenue value to size the bubbles. The tool automatically places each item in the correct quadrant. You can then adjust the threshold dividers, customize colors, and export the finished matrix.
What is relative market share in a BCG Matrix?
Relative market share compares your product's market share to that of its largest competitor. A value above 1 (or above 50% in a 0-100 scale) means you hold a stronger position than your nearest rival. It is one of the two axes in a BCG Matrix and a key indicator of competitive strength.
Can I create a BCG Matrix for free?
Yes. MakeCharts lets you build and download a BCG Matrix at no cost with no sign-up required. Free accounts also include AI credits so you can generate a matrix by describing your portfolio in plain language. Paid plans unlock higher AI usage limits, file upload, and embed codes.
How many products can I add to the BCG Matrix?
There is no hard limit. You can add as many products or business units as your portfolio requires. For readability, most practitioners recommend keeping the matrix to 8-12 items, but the tool handles larger portfolios without issue.
Built for Every Strategy Team
- ✓No design background required — the BCG quadrant structure is built in
- ✓Works on any device: desktop for detailed editing, mobile for quick reviews
- ✓Available in 12+ languages so global teams collaborate in their own language
- ✓Simple enough for students, powerful enough for strategy directors
- ✓Free tier has no time limit — take as long as you need
- ✓No sign-up required to build and download your first matrix
Your Portfolio Data Stays Yours
- •Your product and revenue data is not shared with third parties
- •You control who sees your matrix via link sharing settings
- •Delete your charts and data from your account at any time
- •We do not use your portfolio data to train AI models
- •Downloads are stored locally on your device — not on public servers
Build Your BCG Matrix Now
Plot your portfolio in minutes. No spreadsheets. No design skills. Just strategy.