Portfolio Analysis Tool
Map your products on a BCG Matrix and see exactly where to invest, grow, or divest.
Our free portfolio analysis tool plots your business units by market share and growth rate, instantly revealing which products are Stars worth funding, Cash Cows to milk, Question Marks to evaluate, and Dogs to reconsider.
Everything You Need for BCG Matrix Analysis
Purpose-built controls for strategic portfolio analysis — no spreadsheet formulas or design software required.
Four-Quadrant BCG Layout
Automatically divides your chart into Stars, Cash Cows, Question Marks, and Dogs based on your custom share and growth thresholds.
Bubble Size by Revenue
Scale each product bubble by revenue or unit size so the visual weight matches real business impact at a glance.
Adjustable Thresholds
Drag the quadrant dividers to match your industry benchmarks — set exactly where high growth ends and where strong market share begins.
Custom Colors per Quadrant
Apply distinct colors to Stars, Cash Cows, Question Marks, and Dogs to make your portfolio analysis immediately readable.
Quadrant Labels and Icons
Toggle BCG quadrant labels and emoji icons on or off to keep your matrix clean for any audience — executives or analysts.
AI-Powered Generation
Describe your product portfolio in plain English and the AI builds a complete BCG Matrix with realistic market share and growth data instantly.
Add Your Portfolio Data Your Way
Type it in
Enter each product or business unit name, market share, growth rate, and revenue directly into the tool.
Paste from spreadsheet
Copy rows from Excel or Google Sheets and paste them straight into the portfolio analysis tool.
Upload a file
Import CSV or Excel files with your portfolio data for instant BCG Matrix plotting (Pro).
Let AI build it
Describe your portfolio in plain language and the AI will generate a fully populated BCG Matrix for you.
Share Your Portfolio Analysis Anywhere
Download for presentations
Export your BCG Matrix as a high-resolution PNG or SVG for boardroom slides and strategy decks.
Share a live link
Send a shareable link so stakeholders can view your portfolio analysis directly in their browser.
Embed on your site
Paste an embed code to display your interactive BCG Matrix inside internal wikis or client portals (Plus+).
Export for reports
Drop your BCG Matrix into PDF reports, investor decks, or strategic planning documents instantly.
About This Portfolio Analysis Tool
MakeCharts built this portfolio analysis tool to make BCG Matrix creation fast and accessible. Strategic frameworks should not require hours of spreadsheet work. Enter your data, set your thresholds, and get a publish-ready BCG Matrix in minutes.
- ✓Purpose-built for BCG Matrix analysis — not a generic chart tool
- ✓Live preview updates as you edit each product or setting
- ✓AI generation turns a plain description into a complete portfolio matrix
- ✓Export-ready output for slides, reports, and stakeholder presentations
- ✓Free core tool with optional upgrades for AI credits and advanced exports
- ✓Trusted by strategy teams, product managers, consultants, and MBA students
Portfolio Analysis at a Glance
How to Build a BCG Matrix in 3 Steps
From raw portfolio data to a boardroom-ready BCG Matrix in minutes.
Enter your products or business units
Add each product with its relative market share (0-100), market growth rate (%), and revenue. Use the AI prompt or type in your own data.
Product A: 75 market share, 20% growth, $200k revenue
Set your quadrant thresholds
Adjust the share and growth dividers to reflect your industry context — the tool instantly re-plots every bubble into the correct BCG quadrant.
Set growth threshold at 10% and share threshold at 50 to reflect your market
Customize and export
Tune colors, labels, bubble sizes, and the chart title. Then download as PNG or SVG, or copy a shareable link to distribute to your team.
Export a high-res PNG for your Q2 strategy deck
Who Uses This Portfolio Analysis Tool
Strategic teams across industries rely on BCG Matrix analysis to allocate resources and set direction.
Annual Portfolio Review
Strategy teams use BCG Matrix analysis to evaluate which business units deserve additional investment and which should be divested or harvested.
Product Portfolio Prioritization
Product managers plot features or SKUs on a BCG Matrix to decide where to double down, maintain, or sunset — backed by market data.
Portfolio Asset Classification
Analysts and fund managers adapt the BCG Matrix framework to classify holdings by performance and sector growth, surfacing rebalancing opportunities.
Client Strategy Presentations
Consultants build BCG Matrix visuals in minutes to anchor portfolio strategy conversations with clear, data-driven quadrant placement.
BCG Matrix Tool vs. Manual Spreadsheet Approach
See why teams switch from DIY spreadsheets to a dedicated portfolio analysis tool.
Manual Spreadsheet / PowerPoint
- ✗Hours spent formatting scatter charts in Excel
- ✗Quadrant labels placed by hand — break on every edit
- ✗No bubble sizing by revenue without complex formulas
- ✗Threshold adjustments require rebuilding the whole chart
- ✗Hard to share or update after the meeting
- ✗No AI assistance to populate or validate data
MakeCharts Portfolio Analysis Tool
- ✓BCG Matrix ready in under 2 minutes
- ✓Automatic quadrant labels — Stars, Cash Cows, Question Marks, Dogs
- ✓Bubble size scales to revenue with one toggle
- ✓Drag thresholds to replot instantly without rebuilding
- ✓One-click share link or high-res export
- ✓AI generates a fully populated matrix from a plain-English description
Portfolio Analysis Tool — Frequently Asked Questions
What is a BCG Matrix and why is it used for portfolio analysis?
A BCG Matrix (Boston Consulting Group Matrix) is a strategic framework that plots products or business units on a 2x2 grid by relative market share and market growth rate. It classifies them as Stars (high share, high growth), Cash Cows (high share, low growth), Question Marks (low share, high growth), or Dogs (low share, low growth). Portfolio managers use it to decide where to invest, maintain, grow, or divest.
Is this portfolio analysis tool really free?
Yes. The core BCG Matrix maker is free with no sign-up required. You can add products, set thresholds, customize colors and labels, and download your matrix as a PNG. AI-assisted generation uses free credits included with every account, with paid plans available for heavier usage.
How do I use the portfolio analysis tool with my own data?
Click 'Add Item' to enter each product or business unit. For each item, input a name, relative market share (0-100), market growth rate (%), and optional revenue size. The chart updates live as you type. You can also paste data from a spreadsheet or describe your portfolio to the AI and let it populate the matrix for you.
Can I adjust the quadrant thresholds in the BCG Matrix?
Yes. The share threshold (X-axis divider) and growth threshold (Y-axis divider) are both fully adjustable. This lets you align the matrix with your specific industry benchmarks rather than the default 50% share and 10% growth cutoffs. Every product bubble repositions automatically when you change a threshold.
How does the AI portfolio analysis feature work?
Type a description of your product portfolio — for example, 'We have 5 software products with varying market positions and growth rates' — and the AI generates a realistic BCG Matrix with named items, market share values, growth rates, and revenue sizes already filled in. You can then edit any value to match your real data.
Built for Every Strategy Team
- ✓Works in your browser on any device — laptop, tablet, or phone
- ✓No design background needed — plain-language controls throughout
- ✓Supports 12+ interface languages for global teams
- ✓Free tier covers full BCG Matrix creation with no credit card
- ✓AI assistance lowers the bar for teams new to portfolio frameworks
- ✓Simple enough for students, powerful enough for consultants
Your Portfolio Data Stays Yours
- •Your product and revenue data is not shared with third parties
- •Charts are private by default — you choose what to publish or share
- •No data is used to train external models without your consent
- •You can delete your account and all associated data at any time
- •Shareable links can be revoked whenever you choose
Start Your Portfolio Analysis Now
Create a BCG Matrix for free — no sign-up, no templates to wrestle with.