Growth Share Matrix Maker
Plot your portfolio. Prioritize with clarity.
Create a professional BCG Growth Share Matrix in minutes. Map every product or business unit across Stars, Cash Cows, Question Marks, and Dogs — then share the insights instantly.
Everything You Need in a BCG Matrix Tool
Built for strategists, consultants, and product teams who need clarity fast.
Four-Quadrant Layout
Stars, Cash Cows, Question Marks, and Dogs are automatically color-coded and labeled so your audience reads the matrix at a glance.
Bubble Size = Revenue
Each product appears as a bubble sized by revenue or unit size, giving instant visual weight to your highest-value assets.
Adjustable Thresholds
Move the market share and growth rate dividers to match your industry benchmarks, not just the default BCG midpoint.
Custom Quadrant Colors
Override the default palette with your brand colors so every exported BCG matrix looks on-brand and presentation-ready.
Axis & Label Control
Rename axes, toggle quadrant icons, show or hide item labels, and reverse the X-axis — all from a simple panel.
AI-Powered Generation
Describe your portfolio in plain language and the AI generates a fully populated Growth Share Matrix you can edit immediately.
Add Your Portfolio Data Your Way
Type It In
Enter each product name, market share, growth rate, and revenue directly into the matrix builder.
Paste from Spreadsheet
Copy rows from Excel or Google Sheets and paste them straight into the tool — no reformatting needed.
Describe with AI
Tell the AI about your product lineup and it will generate a ready-to-edit BCG matrix for you.
Upload a File (Pro)
Import a CSV or Excel file with all your product metrics and populate the matrix automatically.
Share Your Matrix Everywhere
Download as PNG or SVG
Export a crisp, high-resolution image ready for presentations, reports, or investor decks.
Share a Link
Generate a shareable URL so stakeholders can view your BCG matrix instantly — no account needed.
Embed on Your Site
Drop an embed code into any webpage or intranet to display your Growth Share Matrix live.
Slide-Ready Export
Drop the downloaded image directly into PowerPoint, Keynote, or Google Slides without extra editing.
About This Growth Share Matrix Maker
MakeCharts is a free online chart tool built for speed and clarity. The BCG matrix maker gives strategists and product teams a dedicated tool for portfolio analysis — no spreadsheet hacks, no design software. Just your data, plotted instantly in the classic Growth Share Matrix format.
- ✓Dedicated BCG matrix layout — not a repurposed scatter chart
- ✓All four quadrants labeled, colored, and icon-tagged out of the box
- ✓AI generation lets you skip manual data entry entirely
- ✓Export-ready in PNG or SVG for any presentation format
- ✓Free forever with optional Pro features for heavier workloads
- ✓Part of a 50+ chart library covering every visualization need
MakeCharts by the Numbers
How to Build a Growth Share Matrix
From raw product data to a polished BCG matrix in three steps.
Add Your Products or Business Units
Enter each item with its relative market share (0-100), market growth rate (%), and revenue or size value. You can type manually, paste from a spreadsheet, or let AI populate the matrix from a description.
e.g. 'Product A — 75% share, 20% growth, $200k revenue'
Tune the Matrix to Your Context
Adjust share and growth thresholds, pick quadrant colors, set bubble size ranges, and toggle labels. Every control updates the preview instantly so you always see the final result.
e.g. Set growth threshold at 10% to match your industry average
Export and Share
Download a high-resolution PNG or SVG, copy a shareable link, or grab an embed code for your website. Your Growth Share Matrix is presentation-ready in seconds.
e.g. Drop into a strategy deck or share with your exec team via link
Who Uses a Growth Share Matrix Maker
From startup reviews to enterprise portfolio planning — the BCG matrix drives better decisions.
Annual Portfolio Review
Strategy teams use BCG matrices to classify product lines and justify resource allocation decisions to the board. A clear visual makes complex trade-offs easy to communicate.
Client Engagement Deliverables
Consultants create Growth Share Matrix visuals to anchor strategic recommendations and justify prioritization frameworks to clients.
Roadmap Prioritization
Product managers map features or product lines on a BCG matrix to align teams on which bets to double down on and which to sunset.
Business School Case Studies
Professors and MBA students use BCG matrix tools to analyze real company portfolios and illustrate strategic theory with live data.
AI Growth Share Matrix Maker vs. Building One Manually
See why teams choose MakeCharts over spreadsheets and design tools.
Manual / Spreadsheet Approach
- ✗Scatter chart hacks in Excel require constant manual adjustments
- ✗Quadrant labels and color zones need tedious formatting workarounds
- ✗No bubble sizing by revenue without complex formula setup
- ✗Updating data means rebuilding the chart from scratch
- ✗Exporting a clean image for slides takes extra steps
- ✗No AI to generate or validate your portfolio positioning
MakeCharts Growth Share Matrix Maker
- ✓Dedicated BCG matrix layout with all four quadrants built in
- ✓Bubble size automatically maps to revenue or unit size
- ✓Adjustable thresholds let you set custom industry benchmarks
- ✓Live preview updates instantly as you edit any value
- ✓One-click export to PNG, SVG, or shareable link
- ✓AI generates a ready-to-edit matrix from a plain-language description
Frequently Asked Questions
What is a Growth Share Matrix?
A Growth Share Matrix (also called a BCG matrix) is a strategic framework developed by the Boston Consulting Group. It plots products or business units on a 2x2 grid based on relative market share and market growth rate, classifying them as Stars (high growth, high share), Cash Cows (low growth, high share), Question Marks (high growth, low share), or Dogs (low growth, low share). It helps leaders decide where to invest, grow, or divest.
How do I use the Growth Share Matrix Maker?
Add your products or business units with their relative market share (0-100 scale), market growth rate (%), and revenue. The tool plots each one as a bubble on the matrix and automatically assigns it to the correct quadrant. You can then adjust thresholds, colors, and labels before exporting.
What is the difference between a BCG matrix and a Growth Share Matrix?
They are the same framework — 'BCG matrix' refers to the Boston Consulting Group, which invented it, while 'Growth Share Matrix' is its descriptive name. Both terms describe the same 2x2 portfolio analysis tool with Stars, Cash Cows, Question Marks, and Dogs.
Can I make a BCG matrix for free?
Yes. MakeCharts lets you create, customize, and download a BCG matrix at no cost. Free accounts include all core matrix features — adding items, adjusting thresholds, customizing colors, and exporting as PNG. No signup is required to get started.
How do I calculate relative market share for a BCG matrix?
Relative market share is your product's market share divided by the market share of your largest competitor. For example, if you hold 30% and your top rival holds 60%, your relative market share is 0.5. On our tool, enter this as a 0-100 scale value — higher numbers mean stronger market position.
Built for Every Team
- ✓Works in 12+ languages so global strategy teams can collaborate in their own language
- ✓No design or data-viz skills required — plain controls guide you from data to finished matrix
- ✓Runs entirely in the browser on any device, from a laptop in the boardroom to a tablet on the go
- ✓Free tier gives full access to all BCG matrix features with no time limit
- ✓Start without an account — sign up only when you want to save and revisit your work
Your Portfolio Data Stays Yours
- •Your product and revenue data is used only to render your chart — we do not store or analyze it for other purposes
- •We do not sell your data to third parties
- •You control what you share — download locally or share only via the links you choose to distribute
- •Delete your account and associated data at any time
- •No behavioral tracking or data profiling on chart content
Build Your BCG Matrix Now
Map your portfolio in minutes — free, no signup needed.