BCG Matrix Generator
Map your portfolio strategy in seconds
Plot products and business units across Stars, Cash Cows, Question Marks, and Dogs — instantly see where to invest, harvest, or divest.
Everything You Need in a BCG Matrix Maker
Built for strategists, consultants, and product teams who need clarity fast.
Four-Quadrant Layout
Stars, Cash Cows, Question Marks, and Dogs are clearly labeled with color-coded quadrants. Instantly see how your portfolio is distributed.
Bubble Size = Revenue
Plot each product as a bubble scaled by revenue or size, so relative importance is visible at a glance.
Adjustable Thresholds
Move the X and Y dividers to match your industry benchmarks — not just BCG defaults.
AI-Powered Generation
Describe your portfolio in plain language and the AI generates a complete BCG matrix with realistic data and labels.
Custom Colors and Labels
Tailor quadrant colors, item labels, font size, and chart title to match your brand or presentation style.
Instant Export
Download your BCG matrix as PNG or SVG in one click — ready for slides, docs, or client reports.
Add Your Portfolio Data
Type It In
Enter product names, market share percentages, and growth rates directly into the form.
Paste from Spreadsheet
Copy your data from Excel or Google Sheets and paste it straight into the tool.
Upload a File
Import CSV or Excel files with your product portfolio data in one click (Pro).
Let AI Fill It
Describe your business units in plain language and the AI will plot them for you.
Share Your Strategic Analysis
Download as Image
Export your BCG matrix as a high-resolution PNG or SVG for presentations and reports.
Share a Link
Get a shareable link to your BCG matrix and send it to stakeholders instantly.
Embed on Your Site
Add an interactive BCG matrix to your website or internal dashboard with one line of code.
Add to Slides
Drop your BCG matrix into PowerPoint or Google Slides for polished strategy decks.
About This BCG Matrix Tool
MakeCharts BCG Matrix Generator makes portfolio strategy visual and fast. Enter your products, set your thresholds, and get a publication-ready chart in minutes. No spreadsheet formulas. No design tools. Just clear strategic insight.
- ✓Supports up to 10 products or business units per matrix
- ✓Bubble size scales automatically to revenue values
- ✓Adjustable share and growth thresholds for any industry
- ✓Quadrant icons and color themes included
- ✓Export as PNG or SVG for any use case
- ✓AI-powered generation with free credits on every account
BCG Matrix by the Numbers
How to Create a BCG Matrix
From raw data to strategic clarity in three simple steps.
Add Your Products or Business Units
Enter the name, relative market share (0-100), market growth rate (%), and revenue for each product or business unit you want to analyze.
E.g. 'Product A — 75% market share, 20% growth, $200k revenue'
Set Your Axis Thresholds
Adjust the share and growth dividers to reflect your industry benchmarks. The chart redraws instantly to show which quadrant each product falls into.
E.g. set growth threshold at 10% to separate high-growth from mature markets
Customize and Export
Change quadrant colors, toggle labels, resize bubbles, and add a chart title. Then download as PNG or SVG for your strategy deck.
E.g. highlight Stars in gold and Cash Cows in green for executive presentations
Who Uses a BCG Matrix Generator
From product teams to consulting firms, the BCG matrix drives smarter portfolio decisions.
Client Portfolio Reviews
Consultants use BCG matrices to present portfolio health and prioritize resource allocation in board-level strategy decks.
Product Line Prioritization
Product managers map their feature sets or SKUs to identify which to invest in, maintain, or sunset.
Capital Allocation Strategy
Finance teams use BCG matrices to visualize which business units generate cash versus which require it.
Brand Portfolio Management
Marketing strategists plot brand performance to guide advertising spend and positioning across a multi-brand portfolio.
BCG Matrix Generator vs. Manual Methods
Why teams switch from PowerPoint to a dedicated BCG matrix tool.
Manual / PowerPoint
- ✗Hours spent drawing quadrants and positioning bubbles by hand
- ✗Bubble sizes are guesswork — no real revenue scaling
- ✗Threshold lines are fixed and hard to adjust
- ✗Updating data means rebuilding the chart from scratch
- ✗Inconsistent styling across team members
- ✗Hard to share or embed outside of slide decks
MakeCharts BCG Matrix Generator
- ✓Plot a full BCG matrix in under 2 minutes
- ✓Bubble size auto-scales to actual revenue values
- ✓Drag thresholds to match your industry benchmarks
- ✓Edit data and the chart updates instantly
- ✓Consistent, polished styling every time
- ✓Download, share, or embed anywhere in one click
BCG Matrix Generator — Frequently Asked Questions
What is a BCG matrix?
A BCG matrix (Boston Consulting Group matrix) is a strategic portfolio management tool that plots products or business units across four quadrants — Stars, Cash Cows, Question Marks, and Dogs — based on market growth rate and relative market share. It helps organizations decide where to invest, maintain, or divest.
What do the four BCG matrix quadrants mean?
Stars are high-growth, high-share products worth heavy investment. Cash Cows are low-growth but high-share — they generate steady profit. Question Marks are high-growth but low-share, requiring strategic decisions. Dogs are low-growth and low-share, often candidates for divestiture.
How do I use the BCG matrix generator?
Enter each product or business unit with its relative market share, market growth rate, and revenue. The tool plots them as bubbles across the four quadrants. Adjust the threshold dividers, customize colors and labels, then download or share your chart.
Can I generate a BCG matrix with AI?
Yes. Describe your products or business units in plain language and the AI will generate a BCG matrix for you — including data estimates, quadrant placement, and labels. You can then edit any value manually.
Is the BCG matrix generator free?
The core BCG matrix tool is completely free with no signup required. You can create, customize, and download charts at no cost. Pro features like CSV upload and advanced AI credits are available on paid plans.
Built for Every Team
- ✓No design skills needed — the layout handles itself
- ✓Works on desktop, tablet, and mobile browsers
- ✓Plain-language controls with no jargon
- ✓AI generation available in multiple languages
- ✓Free to use — no credit card or signup required
- ✓Accessible interface with clear labels and contrast
Your Data, Your Control
- •Your chart data is not sold or shared with third parties
- •You control what you publish or keep private
- •Download or delete your charts at any time
- •No tracking beyond standard analytics
- •AI generation does not store your business data for training
Create Your BCG Matrix Now
Visualize your portfolio strategy in under 2 minutes — free, no signup required.