Build Your BCG Matrix
Map your portfolio across Stars, Cash Cows, Question Marks, and Dogs in minutes.
Our BCG Matrix Maker turns raw market data into a clear four-quadrant chart. Enter your products, set market share and growth rates, and instantly see where each one stands.
Everything You Need in a BCG Matrix Maker
Purpose-built controls for portfolio analysis — not a generic chart editor.
Four-Quadrant Canvas
Stars, Cash Cows, Question Marks, and Dogs are pre-labeled and color-coded. Drag thresholds to reposition the dividers to match your industry benchmarks.
Bubble Sizing by Revenue
Plot each product as a bubble scaled to its revenue or market size, so relative importance is visible at a glance.
Adjustable Axis Thresholds
Set custom market share and growth rate dividers so the matrix reflects your specific market context accurately.
AI-Powered Generation
Describe your portfolio in plain language and let the AI populate a ready-to-use BCG matrix with realistic data placements.
Branded Styling
Customize quadrant colors, font sizes, labels, and titles to match your company brand or presentation theme.
Instant PNG & SVG Export
Download print-ready images for board decks, investor reports, or strategic plans without any extra software.
Add Your Portfolio Data
Type It In
Enter product names, market share values, and growth rates directly in the editor.
Paste from Spreadsheet
Copy your data from Excel or Google Sheets and paste it straight into MakeCharts.
Upload a File
Import CSV or Excel files with your portfolio data for instant BCG matrix generation (Pro).
Let AI Fill It
Describe your business and let AI suggest realistic market share and growth rate placements.
Share Your BCG Matrix
Download as Image
Export your BCG matrix as a high-quality PNG or SVG for slides, reports, and pitches.
Share a Link
Generate a shareable URL so stakeholders can view your BCG matrix instantly.
Embed on Your Site
Add an interactive BCG matrix to your website or intranet with a simple embed code (Plus+).
Present Live
Open your BCG matrix in full-screen mode for boardroom or investor presentations.
About MakeCharts BCG Matrix Maker
MakeCharts is a free online chart maker built for clarity and speed. Our BCG Matrix Maker gives strategy teams, consultants, and students a purpose-built tool — not a generic editor — to plot portfolio positions and make faster investment decisions.
- ✓30+ chart types including BCG matrix, bubble, quadrant, and more
- ✓AI-powered generation from plain-language descriptions
- ✓No install — works entirely in the browser
- ✓Export-ready PNG and SVG for any presentation
- ✓Free forever with optional paid upgrades for power users
BCG Matrix Maker by the Numbers
How to Make a BCG Matrix
From raw data to boardroom-ready chart in three steps.
Add Your Products or Business Units
Enter each product or business unit with its relative market share (0-100), market growth rate (%), and revenue or size for bubble scaling.
e.g. 'Product A — 75% share, 20% growth, $200k revenue'
Set Your Quadrant Thresholds
Adjust the share and growth dividers to split your matrix into four meaningful quadrants that reflect your actual market dynamics.
e.g. Share threshold at 50, Growth threshold at 10%
Customize and Export
Style your BCG matrix with brand colors, show or hide quadrant icons, then download or share the finished chart in one click.
e.g. Export as PNG for your strategy deck or share a link with your team
Who Uses a BCG Matrix Maker
From corporate strategy to classroom assignments — BCG matrices drive clearer decisions.
Portfolio Review & Resource Allocation
Strategy teams use BCG matrices to prioritize investment, identify cash cows to fund growth, and decide which dogs to divest.
Brand & Product Portfolio Planning
Marketing leaders plot product lines by market share and category growth to align budgets with strategic priorities.
Client Strategy Presentations
Consultants generate polished BCG matrix charts for client deliverables that clearly communicate portfolio positioning.
MBA & Business Case Studies
Students and professors use BCG matrix makers to illustrate strategic frameworks in assignments, case studies, and lectures.
BCG Matrix Maker vs. Traditional Methods
Why teams switch from PowerPoint and Excel to MakeCharts.
PowerPoint / Excel
- ✗Hours spent manually positioning bubbles on slides
- ✗No built-in quadrant logic or threshold controls
- ✗Resizing and reformatting every time data changes
- ✗No revenue-based bubble sizing without complex formulas
- ✗Hard to share or present interactively
- ✗Generic output that needs heavy design work to look polished
MakeCharts BCG Matrix Maker
- ✓BCG matrix ready in under 2 minutes from raw data
- ✓Pre-built Stars, Cash Cows, Question Marks, Dogs quadrants
- ✓Adjustable thresholds that update the chart instantly
- ✓Automatic bubble sizing by revenue or market size
- ✓One-click export and shareable link
- ✓Polished, branded output with no design skills needed
BCG Matrix Maker — Frequently Asked Questions
What is a BCG matrix?
A BCG matrix (Boston Consulting Group matrix) is a strategic portfolio management tool that plots products or business units on a 2x2 grid based on relative market share (x-axis) and market growth rate (y-axis). The four quadrants — Stars, Cash Cows, Question Marks, and Dogs — indicate where to invest, hold, or divest.
How do I use the BCG Matrix Maker?
Add each product or business unit, enter its relative market share and market growth rate, and optionally set a revenue value for bubble sizing. Adjust the quadrant thresholds to match your market, then customize colors and labels. Download or share your finished BCG matrix in seconds.
Is the BCG Matrix Maker free?
Yes — MakeCharts lets you create and download BCG matrices for free with no sign-up required. Free accounts include all chart controls and PNG export. Paid plans unlock SVG export, embed codes, AI credits, and file upload.
What do the four BCG matrix quadrants mean?
Stars have high market share and high growth — they need investment to maintain their lead. Cash Cows have high share but low growth — they generate steady profit. Question Marks have low share but high growth — they need a decision: invest or abandon. Dogs have low share and low growth — candidates for divestiture.
Can I make a BCG matrix online without Excel?
Absolutely. MakeCharts is a dedicated online BCG matrix maker — no Excel, PowerPoint, or design software needed. Enter your data directly in the browser and get a publication-ready chart instantly.
Built for Every Team
- ✓No design skills needed — strategic charts in minutes
- ✓Works in 12+ languages for global teams
- ✓Accessible on desktop, tablet, and mobile
- ✓Free tier covers all four quadrants with full customization
- ✓Plain-language AI assistance for non-analysts
- ✓Suitable for solo founders, students, and enterprise strategy teams alike
Your Data, Your Control
- •Your portfolio data is not sold or shared with third parties
- •You decide what is public and what stays private
- •Download or delete your charts and account at any time
- •No tracking of proprietary product or revenue data beyond your session
- •Secure HTTPS connection for all data entry
Create Your BCG Matrix Now
Free, instant, and no sign-up required.