BCG Matrix Chart
Products / Business Units
Axis Settings
Display Options
Quadrant Colors
Free Online BCG Matrix Chart Maker
What is a BCG Matrix Chart?
A BCG matrix chart is a strategic portfolio tool that plots products or business units across four quadrants — Stars, Cash Cows, Question Marks, and Dogs — based on relative market share and market growth rate. It helps companies decide where to invest, grow, harvest, or divest. Use it when you need a clear, visual snapshot of how your entire product portfolio is performing at once.
Key Features
Four-Quadrant Layout
Automatically divides your portfolio into Stars, Cash Cows, Question Marks, and Dogs with customizable threshold lines.
Bubble Sizing by Revenue
Scale each product bubble by revenue or unit size so relative financial weight is visible at a glance.
Adjustable Thresholds
Move the X and Y divider lines to match your industry benchmarks for market share and growth rate.
Custom Quadrant Colors
Assign distinct colors to each quadrant to match your brand or presentation theme.
Item Labels and Icons
Toggle product name labels and quadrant icons on or off for clean exports or detailed analysis views.
Reversed Axis Support
Flip the X-axis so high market share appears on the left, matching the classic BCG matrix orientation.
Best For
When to Use
- When you manage multiple products and need to compare them on a single chart
- When deciding which products to fund, maintain, or cut
- When presenting portfolio strategy to executives or investors
- When market growth and relative market share are your two key variables
- When you want a visual alternative to a spreadsheet-based portfolio table
- When benchmarking your lineup against a known market growth threshold
Common Mistakes
- !Using absolute market share instead of relative market share on the X-axis
- !Setting the growth threshold too high or too low for your specific industry
- !Plotting too many products at once, making bubbles overlap and labels unreadable
- !Ignoring bubble size — omitting revenue data removes a key dimension of insight
- !Treating quadrant placement as permanent rather than a snapshot in time
- !Applying BCG matrix logic to early-stage companies with insufficient market data